Revolution in Sexual Wellness: U.S. Market Soars with Advanced Pleasure Devices

Sexual Pleasure Devices Fueling Explosive Growth in U.S. Sexual Wellness Market

June 30, 2015

by Laura Mahecha, Director of Agrochemicals and Professional Cleaning Products

The sexual wellness market has witnessed a surge in popularity over the past decade, fueled by a growing societal acceptance of sex, media attention from hits like E.L. James' Fifty Shades of Grey series, and the transformation of the adult pleasure products industry as a whole.

A significant boost occurred in 1998 when HBO's hit show Sex and the City red its The Turtle and the Hare episode featuring Vibratex’s Rabbit Pearl vibrator in one of its plotlines. This exposure helped mnstreamize the category, paving the way for manufacturers to introduce enhanced products with high-quality materials like silicone, superior motor components, innovative designs, and rechargeable capabilities.

Couples products have emerged as an important segment, designed to be shared between both men and women during foreplay and intercourse for heightened intimacy experiences. These items often include dual-action vibrators that cater to the pleasure of both partners.

As consumers' awareness of quality improves, they start with cost-effective, disposable items like vibrating rings but gradually move upmarket through repeat purchases to higher- products. Premium brands like Jimmyjane and Swedish manufacturer Lelo have stepped in to fill this demand by introducing luxury personal massagers with sleek, modern designs that deviate from the traditional bullet shape - now avlable in colors such as pink, purple, or gray for around $100.

Innovative companies are striving to distance themselves from the stigma often attached to older vibrators. They leverage technology and industry events like the Consumer Electronics Show CES to introduce new products that integrate sex toys with tech advancements, thus broadening their market appeal.

Standard Innovations introduced We-Vibe, a groundbreaking curved vibrator designed for vaginal sex by fitting around the pubic bone in 2008, which has since become a hit with over two million units sold. Following this lead, OhMiBod, founded by Suki Dunham, an ex-Apple business manager, pioneered couples products that utilize Bluetooth and Wi-Fi connectivity and remote control functions for enhanced sexual experience.

Sales figures reflect these advancements in technology and design, showing that consumer sexual wellness products increased at a rate of 4.3 from 2013 to 2014 with the vibrating devices category leading growth. The market is expected to see double-digit growth over the next five years, fueled by gns across OTC contraceptives, nutritional supplements for sexual enhancement, and vibrating devices.

To delve deeper into this thriving industry, refer to Kline's recently published Sexual Wellness: U.S. Market Analysis and Opportunities, a first-of-its-kind assessment of a growing and highly fragmented market.

Explore and share your insights about the evolving landscape of sexual wellness products on our platform.

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