Embracing Sexual Wellness: A Revolution in Health and Pleasure

Sexual Self-Care: Embracing a Revolution in Sexual Health and Pleasure

We're here today to address one of society's most taboo subjects yes, we're talking about sex! The conversation around sex has shifted dramatically over time; once considered scandalous or salacious, it is now being recognized as an essential component of self-care. We're seeing a celebration of the myriad health benefits associated with sex and masturbationranging from increased body confidence to better sleep patterns, improved pn management, and beyond.

In response to this tr, companies are launching products and services designed to educate and empower consumers in their pursuit of sexual wellness and pleasurefrom discreetly designed vibrators to easy-to-use apps offering practical tips on sex for both young and old. This paradigm shift also reflects the growing focus on women's health, with more realistic and inclusive depictions of sex in books, movies, and other media.

The rise of technology is further defining intimacy in today's world; from virtual sex experiences to wearable tech that enhances sexual pleasure, we're entering a new era where sexual wellness transcs physical interactions alone. One estimate forecasts the global market for sexual health products will grow by 13.4 annually through 2026, reaching $123 billion.

Foresight Factory's Tring 2020 conference placed significant emphasis on this topic and conducted research to uncover consumer attitudes towards sex in the UK and USA. The findings shed light on ger disparities, the pleasure gap, and societal taboos surrounding female sexual pleasure.

Sexual pleasure has been included in definitions of physical health by organizations like the World Health Organization. This highlights a growing belief that sexual wellness is integral to holistic health and happiness for all gers. Brands are responding to this shift by advocating for sex as another aspect of overall well-being, ming to dismantle taboos and promote open discussions about pleasure.

Research has consistently highlighted the pleasure gap between men and womenthe disparity in sexual satisfaction experienced. This gap reinforces ger norms that prioritize male experience over female pleasure and is linked to issues like depression, anxiety, low self-esteem, or sexual coercion. Foresight Factory's research suggests an attitudinal disconnect exists among gers on this issue.

A controversial episode at the Consumer Electronics Showcase in Las Vegas brought attention to a robotic vibrator the Ose by Lora DiCarlo, which was initially accepted and awarded for innovation only to later be excluded due to its nature. This highlights the societal barriers that exist agnst sexual wellness products, even when recognized as important innovations.

While advancements like teledildonics offer ways for couples in long-distance relationships to mntn intimacy, other sectors face questions about how they can support and respond to this growing focus on sexual health and pleasure.

Foresight Factory's Sexual Positive tr explores the evolving landscape of consumer expectations regarding sex. Understanding these trs can provide valuable insights into product innovation, marketing strategies, and more.

Learn more about these trs by accessing our Tring 2020 report. It includes in-depth analysis and actionable recommations for brands looking to align with consumer attitudes towards sexual health.

Charlotte Gronvall
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