Durex Introduces India's First Ultra Thin Condom for Enhanced Intimacy and Protection

Havas Worldwide India has unveiled an innovative film for Durex, promoting their latest launch - Durex Close Fit Invisible Condom. This is the first-ever ultra-thin condom in India designed for a snug fit, enhancing intimacy and sensations without compromising on protection.

The film captures the essence of a perfect fit that makes all the difference by highlighting Durex's commitment to creating supreme comfort. The goal is to enable couples to experience enhanced closeness and heightened sensations during intimate moments while mntning reliable protection.

Commenting on this initiative, Kanika Kalra, Regional Marketing Director at Reckitt for South Asia, stated: Durex continues its tradition of boundary-pushing innovation by fulfilling the evolving needs of modern and conscious consumers in India. Despite a condom penetration rate of just 9.51 in our market, there's often a mental barrier about how condoms impact pleasure and intimacy. Reckitt is dedicated to addressing this challenge through cutting-edge solutions that promote well-being. Durex Close Fit represents a significant step forward - revolutionizing sexual experiences by bringing together increased pleasure with unparalleled protection.

The film uses creative metaphors such as swimming, sports, and dance to visually convey how 'A close fit makes all the difference' in matters of intimacy and pleasure.

Anupama Ramaswamy, Joint MD Chief Creative Officer at Havas Worldwide India, highlighted: Durex has always positioned itself around concepts like 'intimacy', backed by technological advancements that uplift self-esteem. To showcase Durex Close Fit's innovation, we've used a groundbreaking storytelling technique to make an impactful film that leaves a lasting impression.

Durex in India is also committed to enhancing awareness about sexual health and well-being through its 'Birds and Bees Talk' initiative.

Creative Team:

• Creative Agency: Havas Worldwide

  • Chief Creative Officer: Anupama Ramaswamy

Production House:

Far Commercials

Producer:

Sonika Mody

Director:

Luzian Schlatter

Music:

The Jamroom

that The Birds and Bees Talk initiative is likely a metaphorical reference to sexual education programs rather than the literal bird-and-bee-themed talks.

In , Durex Close Fit Invisible Condoms are set to redefine intimate experiences in India with its innovative fit design, enhancing closeness and sensations while mntning protective integrity. This campgn emphasizes how 'A close fit makes all the difference' when it comes to experiencing pleasure without compromising safety. Havas Worldwide's bring this message to life through engaging visual metaphors.

1. Kanika Kalra quoted figures are indicative of condom penetration rate in India, as stated by her in context to Durex's new product launch. These figures may not represent the most current or specific statistical data on Indian society or consumption patterns related to condoms.

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